B2B · Startup
MLS Verifier
Sole designer for a background verification startup — owned the full journey from information architecture to no-code deployment, shipping a live site without a single developer.
Overview
MLS Verify is a background verification startup targeting small and medium enterprises. As the sole designer, I was responsible for the entire product — information architecture, wireframing, UI design, and final deployment — without any developer support.
The Challenge
A new startup with no online presence needed a website that clearly communicated their services, built trust with HR buyers, and established their position in a competitive verification market. The founding team had no in-house developers, so the final output needed to be deployable without writing code.
The Solution
Narrowed the service offering to three focused verticals — employee verification, banking/finance, and vendor onboarding — to avoid a broad, unconvincing pitch. Designed the full information architecture and tested wireframes with HR professionals and business owners. Built the UI design system including colour palette, illustrations, and branding. Selected Framer for deployment due to its Figma-like interface, and launched the site independently.
Outcome
Live at mlsverifier.com — designed and deployed solo. Shaped the company's market positioning and directly influenced strategic decisions on target audience and service focus.